The Art of Personal Branding

You wear a lot of hats. You do great work.

But no one knows the day-in, day-out detail of what you do & how you do it. When it comes time for others to notice, how can you shape what they know of you?

We’re halfway through 2025, so you have some time to shape others’ perspective on you and what you offer. Maybe your goal is a strong year-end performance rating, positioning for a pivot or promotion, or starting fresh with a new team and shaping how they see you.

This workshop can help you go from muddling through small talk to having intentional conversations that move you forward.

What You’ll Get

Clearer language to describe:

  • What you do

  • How well you do it

  • What you want next

Feedback from others & a front row seat to their learning

Tools and habits for:

  • Talking about yourself

  • Being authentic in your branding

  • Promoting your team simultaneously


Space to practice in a safe environment

This workshop is for you if…

  • ✺

    “Things are good, but busy” is your go-to phrase when someone asks how you are.

  • ✺

    Others know more about
    your team’s accomplishments
    and strengths than yours.

  • ✺

    You’re not sure how other people view you - and it feels awkward to have a conversation about yourself when there’s so much work to discuss.

  • ✺

    You want to be recognized for the work you do… without bragging all the time.

  • ✺

    You want to be considered for new opportunities, but you don’t know how to get noticed.

  • ✺

    Others seem to have a one-dimensional view of what you do, but you can offer so much more!

What to Expect over 4 Weeks

  • What do we mean by “branding?”

  • The art vs. science of personal branding

  • What are the differences between good and bad branding?

  • Map out the people who have influence on your career

  • Who needs to know your brand?

  • How should you talk with them?

  • How to tell what others think your brand is by reading their clues

  • How do you want others to
    view you?

  • Building credibility: Show vs. tell

  • Practice your new branding language

  • Look back: Reflect on insights

  • Look ahead: Plan for accountability

Frequently asked questions

  • Yes, we’ll touch on ways to provide upward feedback in Week 3. But note - this course is less about offering upward feedback than managing up for outcomes and alignment.

  • Sessions are recorded and you will have access to watch the playback. We are not able to offer make-up classes at this time.

    If this is a bad time for you & you’d like to be in the know about future deliveries, just email!

  • Great question - really it’s both! We know that adults learn best by doing, or in this case - trying. The format includes instruction, discussion, and activities. You’ll have a chance to practice some talking points & get ideas from others in the group to make sure this is relevant for you and your work situation.

  • Yes, delivery can be live & in-person if needed. This offering is embedded as part of our Manager Bootcamp, offered to organizations.